Privacy Policy
Last updated: January 15, 2026
At Mervolux Consultoría Financiera S.A. de C.V. (hereinafter "Mervoluxmx"), with registered address at Av. Paseo de la Reforma 505, Floor 12, Col. Cuauhtémoc, C.P. 06500, Mexico City, Mexico, we are committed to protecting your personal data in accordance with the Mexican Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP) and its Regulations.
1. Personal Data We Collect
We collect the following personal data when you use our services or interact with our website: • Identification data: full name, date of birth, nationality, CURP (Unique Population Registry Code), RFC (Federal Taxpayer Registry). • Contact data: email address, phone number, home address. • Financial data: information about income, expenses, debts, investments, and assets, voluntarily provided during consulting sessions. • Browsing data: IP address, browser type, pages visited, time spent on the site.
2. Purposes of Data Processing
Your personal data will be used for the following purposes: • Primary purposes: provision of financial consulting services, preparation of personalized financial plans, case follow-up, communication related to your contracted service. • Secondary purposes: sending information about new services, invitations to financial education events and workshops, compilation of internal statistics, and improvement of our services. You may object to the processing of your data for secondary purposes at any time by contacting us.
3. Legal Basis for Processing
The processing of your personal data is carried out in accordance with Articles 8, 12, and 36 of the LFPDPPP, based on: • Your express consent granted when providing your data through our forms. • The contractual relationship arising from the provision of financial consulting services. • Applicable legal obligations in tax, accounting, and anti-money laundering matters under current Mexican law.
4. Data Transfers
Mervoluxmx does not sell, rent, or share your personal data with third parties for commercial purposes unrelated to our service. Your data may only be transferred to: • Competent authorities when there is a duly substantiated legal requirement. • Technology service providers that assist us in the secure storage and processing of information, subject to strict confidentiality agreements. • Regulated financial institutions, only with your express consent and for the proper execution of contracted services.
5. Security Measures
We implement administrative, technical, and physical security measures to protect your personal data against damage, loss, alteration, destruction, unauthorized access, or use, including: • Data encryption in transit and at rest using TLS 1.3 protocols and AES-256 algorithm. • Role-based access control with multi-factor authentication for our personnel. • Periodic security audits conducted by independent firms. • Ongoing staff training in personal data protection and cybersecurity.
6. ARCO Rights
You have the right to Access, Rectify, Cancel, or Object to the processing of your personal data (ARCO Rights), as provided by the LFPDPPP. To exercise these rights, you may send your request to: privacidad@mervoluxmx.com Your request must include: • Full name of the data subject and contact information for response communication. • Clear and precise description of the right you wish to exercise and the related personal data. • Digitized copy of valid official identification (INE, passport, or professional license). We will respond to your request within a maximum of 20 business days from receipt of your complete request, in accordance with Article 32 of the LFPDPPP.
7. Use of Cookies and Tracking Technologies
Our website uses cookies and similar technologies to improve your browsing experience, remember your preferences, and analyze site traffic. For detailed information about the types of cookies we use, their purposes, and how to manage them, please consult our Cookie Policy available on this website.
8. Data Retention
Your personal data will be retained for the time necessary to fulfill the purposes described in this notice and in accordance with the retention periods established by applicable Mexican legislation (including tax provisions and anti-money laundering regulations). Once the purposes have been fulfilled and the legal periods have elapsed, your data will be blocked and subsequently deleted in a secure and irreversible manner.
9. Changes to the Privacy Notice
Mervoluxmx reserves the right to modify this Privacy Notice at any time to reflect changes in legislation, our privacy practices, or the services we offer. Changes will be published on our website in this same section. In the event of substantial changes affecting how we process your data, we will notify you by email at least 10 days in advance.
10. Contact and Complaints
If you have questions, concerns, or complaints about this Privacy Policy or about the processing of your personal data, you may contact us through the following means: Mervolux Consultoría Financiera S.A. de C.V. Personal Data Protection Officer Av. Paseo de la Reforma 505, Floor 12 Col. Cuauhtémoc, C.P. 06500, Mexico City, Mexico Email: privacidad@mervoluxmx.com Phone: +52 (55) 4170-8923 Business hours: Monday to Friday, 9:00 AM to 6:00 PM (Central Mexico Time) If you believe your right to personal data protection has been violated, you have the right to file a complaint with the National Institute for Transparency, Access to Information, and Personal Data Protection (INAI).